Rebel CMC:
The beauty of working at a boutique agency is that you are exposed to a multitude of duties on a daily basis. Unlike, other creative directors, however, my role involved wearing several different hats. On a daily basis, I wrote all social media posts, blogs, press releases, radio and commercial scripts, source imagery, manage multi-faceted campaigns, was the account manager for each client, create and execute on/offline strategies for each client and worked directly with our graphic designer to ensure a sound vision of the idea from start to finish. Below are some examples of Facebook posts I’ve done for each client.
City Line Bar and Grill:
Otto Cadillac:
Creo Restaurant:
Cold Stone Creamery (Stuyvestant Plaza and Springfield MA locations):
Mangia Restaurant:
Butcher Block:
Roma Importing Co.:
Century House:
Bountiful Bread:
Jean Paul Salon and Spa (Stuyvesant and Newton Plaza locations):
Long Island Weather Protection: Blogs can be found here — http://liweatherprotection.com/blog/
Story Worldwide:
Although I only freelanced at Story Worldwide for two and a half months, I was fortunate to be involved with a number clients and have an impact on their content strategy.
(Diabetes Innovations)
(RCI International)
(Columbia Alumni Association)
(Country Crock)
sparks & honey:
Here’s a riddle, what does a social community manager do at a small social media integrated advertising agency? Answer: everything. From content strategy to copywriting to social media campaign management to analytics, I learned how to manage and successfully execute on a brand’s social media objectives.
General Electric:
As a Communications Specialist, I handled multiple facets of marketing communications for Power and Water. Recently, I was pulled on to the Public Relations team and below is the project I was in charge of; an external site to support GE’s involvement at a major trade show, POWER-GEN International. I was responsible for original design, content placement, and project management and with a group of designers we produced a successful product.
Active Minerals International:
Although my title was “Marketing and Sales Coordinator” I try to create as much as I can. Below you will see the ad I made for HR to hand out at a college fair, the vision for the new company website created by both myself and an outside vendor, and an article taken from the monthly newsletter.
rachele genhofer 
